In this episode, we discuss Google Adwords and other forms of SEM. How much should you spend? How does it work? Should you do adwords yourself? Who are your main competitors? All of this and more!
PODCAST HIGHLIGHTS:
What's the deal with Google Adwords?
What's a "moderate" spend with Google Ads?
Passive vs. aggressive marketing
The basics of search engine marketing
Why are the obvious things easy mistakes?
Doing Adwords yourself?
The realities of Adword management
The bidding process
When search terms get overbid
What is NPI Command?
Popular search terms vs. terms that will work
Adwords competition
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